In terms of product/image/marketing development (since The Shine Project can be considered a "product"), what were some of the ways you were able to mold and sculpt that intangible thing called a "brand?" Was it mainly through your blog? Networking? What would you tell someone trying to create their own brand?
I created my brand by staying consistent with things that I was blogging about and doing. When people think of The Shine Project, they think of motivation and service. This is because from day one I was showing service projects, writing stories that encouraged my readers success, and I have continued to do this. To create your own brand, you have to be consistent. You also need to create something that is different from everything else. You can do this in the little details, and through your unique personality. People love brands that they can trust and relate to. To me, those are the most important factors.
Let's be honest, this is something that's very hard to do. I am SO busy with The Shine Project that I am unable to sleep at night because my mind is on overload. Just this week I started a new rule. When my husband is gone for 11 hours of the day working, that's my time to work as hard as I can. When he gets home, my work is over as well. I realized I was literally working at least 70 hours a week. Allow yourself to unwind. Set limits, reach your goals, and run your business. Don't let it run you.
You know what, I still am beginner Ashley! I just started The Shine Project in January. My first huge event is coming up in 2 weeks, and it's stressful, fun, and so crazy I can't even begin to tell you. After that, many new things will be introduced to the shine project, and it makes me excited and nervous all at once. Ask me this question in a couple of years, I'm still trying to figure things out :)